A 2000 website that still scores

DeGoedkoopstenNotaris was founded in 2000 by Peter Ruys and has since been a leading platform for consumers looking for an affordable notary in their area. With more than 70,000 monthly visitors, it is the largest notary comparator in the Netherlands. By publishing notary fees online, the website created an overview of a previously opaque market in one go. In 2010, the website was expanded to include customer reviews from notaries throughout the Netherlands, with the aim of helping consumers and professionals make an informed choice for a notary. Publishing data on the website is free for notary offices.

Working with DeGoedkoopstenNotaris has resulted in the optimization of their most promising web pages and better authority in Google:

Analysis

The Cheapest Notary scores as the absolute number one in this market when it comes to words such as notaries, notaries and generic keywords in combination with every imaginable place name in the Netherlands. These are therefore the keywords that contain a lot of value for the Cheapest Notary. Indeed, these keywords have been proven that this organic traffic is looking for a notary. However, there are many more interesting keywords to do something with in this market. These are the keywords that focus on the underlying services provided by notaries. Examples include drawing up a will, setting up a company or a registered partnership. Classic notary services that are frequently searched for from Google. The cheapest Notary was barely visible on these keywords.

Strategy

In 2022, a strategy was chosen that focuses on maintaining keyword positions that DeGoedkoopstenNotaris was already doing well. In addition, optimizations have been made for the most promising services that people search for in Google.

Technique

The CMS system and website of De GoedkoopstenNotaris are customized. In order to build functions, it was necessary to have them created by the Development Team. In addition, the Product Owner of the Cheapest Notaris always made a decision to determine the right priorities. The technical part of the Cheapest Notaris focuses mainly on website speed, building a system for 301 redirects, optimizing the navigation bar, adding relevant rich snippets and implementing other well-known industry standards. In addition, a roadmap has been developed to continue developing. So that it is always clear to the Product Owner which functionalities have the highest priority.

Content

At the page level, extensive briefings have been created to provide more relevant content for certain themes. Information was also requested from specialists about specific notary services in order to arrive at content that matches the target group and is completely accurate.

PR

To improve the backlink profile of the Cheapest Notaris, special campaigns have been devised. This has enabled us to be linked to websites with a very high reputation. Something that contributes to the overall reputation of the Cheapest Notaris. Within this market, the Cheapest Notaris has therefore developed a very strong backlink profile. Something that cannot easily be matched by competitors.

From a leadership position, there is a lot to lose. Nevertheless, many new opportunities have been identified for the Cheapest Notaris. Opportunities that have never been thought about before. In addition, time has also been spent on cleaning up the website with a view to the future and many web pages have been expanded to increase relevance. Almost all DeGoedkoopstenNotaris landing pages were thus viewed and redirected, optimized or no longer found to be relevant and removed. As a result, for example, no web pages with thin content are online anymore. Something that, for Google, is a negative indicator of the overall quality of the website. This has always been carefully considered with the rest of the organization and has provided a much clearer focus for this website.