3.7 million visitors a year with a health website

HappyHealthy's goal is to inform and inspire people to make the best choices for their health, with a focus on evidence-based advice. Their team of experts has a background in research, nutrition, supplements, sports, and psychology and is constantly working to create accurate, current, accessible, and trustworthy content for readers. HappyHealthy was founded in 2016 by Oscar Helmstäter.

The cooperation with HappyHealthy has been going on for more than 10 years and has resulted in excellent results:

Analysis

Within the health market, there are a wide range of keywords to attract organic traffic. Think of popular keywords around low-carb diets, intermittent fasting, protein-rich foods or detoxing. However, since Google's medical update in August 2018, it's important that this type of information is also well-founded. Preferably written on the basis of scientific sources and by an authority within the theme. Oscar Helmstäter from HappyHealthy took this with both hands and developed into a true specialist. Someone who has really delved into the topics.

Strategy

HappyHealthy operates in a highly competitive market. Indeed, in the Netherlands, there are dozens of websites with an excellent reputation and quality content that claim part of the organic traffic from this market. This means that HappyHealthy has to work hard to stand out from the competition and gain the trust of potential customers. At HappyHealthy, it was therefore decided to focus on a specific selection of keywords. Themes that they are best informed about and that they know will convert. Indeed, by scoring well in Google on a number of relevant terms, there is already a lot of business to be achieved in this market.

Technique

HappyHealthy has a responsive design that exudes reliability and peace of mind, which significantly increases the time on page and enables Google to rate the articles higher. The speed of the website is also important here, as a fast loading time improves the usability of the website and allows Google to crawl the website more efficiently. Finally, due to the large number of themes on HappyHealthy, the link structure is very important, as this clearly shows Google which pages are most important and increases the chance that HappyHealthy will also score on this. This is particularly evident in the navigation bar and sitemap.

Content

HappyHeathy is an enormous knowledge base of nearly a thousand high-quality articles. By properly breaking down the content, we managed to prevent cannibalization on themes and to clearly frame them. For example, it is clear to Google which web page matches which keyword. Over the years, numerous articles and support pages have been written for HappyHealthy. Always in cooperation with Oscar Helmstäter, from an extensive briefing and sufficiently well organized to achieve the best result. This ensures that the pages are of high quality on their own and fit within the context of all other content out there.

PR

To improve HappyHealthy's reputation in Google, a large number of guest articles have been written on other blogs. This has been done on a regular basis and specifically focused on the keywords that fit HappyHealthy's strategy. These websites were chosen based on the most important metrics as they are common in the field. It was also always carefully monitored how many incoming and outgoing backlinks there were. For example, HappyHealthy has developed a backlink profile that ensures a stable inflow of organic traffic to this day. A backlink profile that matches the criteria created after Google's 2018 medical update.

HappyHealthy depends 100% on organic traffic. This places an enormous responsibility on the collaborating parties. After all, there are no other channels to absorb a possible dip. As a result, there is enormous focus on all aspects of a website optimized for Google. For example, the E-A-T guidelines were followed with military precision and we worked day in and day out on HappyHealthy's technology, content and backlinks to attract as much traffic as possible. All these efforts have led to explosive growth in a short period of time, which Happy Healthy is still building and reaping the benefits of for a long time.