Migrate without losing traffic

VodafoneZiggo makes valuable connections between people and for people. They are driving Dutch digitization and are building the network of the future. According to them, connectivity goes far beyond smart connections between networks or the technology with which people make contact. Ultimately, people's lives are about a sense of connection with each other, with loved ones, friends, and family. With the things that matter to them. This way, they can fully enjoy everything the world has to offer, so that people, companies and society can move forward. That's why VodafoneZiggo's goal is: fun and progress with every connection. For consumers, they offer the best entertainment, such as TV, sports, series and movies. They help entrepreneurs get started with impactful business operations. They invest in the digital future and use the power of technology to strengthen society.

Migrating with VodafoneZiggo has brought about a huge improvement when it comes to the user-friendliness of the CMS system and the scalability of software functions:

Analysis

During a migration, you identify exactly which web pages fall within the scope of the project. In addition, you decide at the page level which ones will remain as they are, what needs to be updated and which web pages to delete.

Strategy

Due to a large number of VodafeZiggo stakeholders, many discussions took place prior to the migration before this was resolved. The leading factor was the revenue model behind these pages and how much organic traffic there was. Management often made a final decision about this. Where the website (s) had to transfer to the other system with as little friction as possible. Without visitors to the website (s) noticing this.

Technique

Building the software is something we have not been involved in. A team of developers, designers and testers set to work to bring this project to a successful end in a short time. Where a team of scrum masters and product owners monitored the process. The Haan was mainly active as an end user of the CMS system and created new tickets over and over again to create a system that made a successful migration possible.

Content

During this migration project, various web pages were built to show the rest of the organization what opportunities the new software brought. On the one hand, this brought more clarity to the rest of the organization when it came to the exact options and, on the other hand, it was a way to create sufficient support among stakeholders. A process that has provided a lot of feedback to bring this migration project to a successful conclusion. In addition, this has resulted in a number of valuable campaign pages for both the B2B and B2C teams within VodafoneZiggo.

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Migration is mainly about speed and cost control. That is why inventories were regularly made of exactly what could be migrated and within what time frame it should be completed. These objectives have been amply met. The Haan also clearly showed how other employees were able to work with this new system and what exactly was needed for it. An analysis of the software functions to be built was also made. So it was clear to the project participants what had priority. This has greatly simplified the work process. Partly due to the use of permanent employees at VodafoneZiggo and other external hiring.